Business development, lead generation, and AI-powered content for teams that move fast.
I'm Rochelle, a Philippines based virtual assistant working with U.S. and Australian teams across real estate, wellness, and travel. Six years in, I still measure my work the same way: cleaner pipelines, faster follow-up, and content that actually gets posted.
A business partner who happens to work remotely.
For the past several years I've worked behind the scenes of growing companies: first as Marketing Head running social media, design, and client communication for an aircon company in the Philippines, then as a remote specialist supporting real estate and B2B teams across the United States and Australia.
I've placed 150 to 300 cold calls in a single day, kept CRM pipelines clean enough to trust, researched off-market property records on Crexi, and used AI tools like HeyGen and Flow to turn a simple photo into a finished video ad. On my first day supporting one client's outreach, I closed a marketing partnership with O'Reilly Auto Parts, not because I got lucky, but because I listen closely and follow through.
Clients get someone who treats their business like it's mine: organized systems, honest updates, and a habit of noticing the small things, from a color-coded spreadsheet to a cleaner outreach script, that quietly move the needle.
Five ways I support a growing business.
One professional who can move between the inbox, the pipeline, and the feed, so the work doesn't stall between roles.
Business Development
- Decision-maker outreach
- B2B cold calling
- Opportunity qualification
- Pipeline support
Lead Generation
- Prospect list building
- Lead verification
- Off-market property research
- CRM enrichment
Marketing & Social
- Social media management
- Content calendars
- Messenger & inquiry response
- Giveaways & promos
AI Video & Creative
- AI video ads (HeyGen, Veo, Flow)
- Photo-to-video content
- Graphic design in Canva
- Short-form video editing
Remote Operations
- Calendar & email management
- CRM & spreadsheet systems
- Reporting
- Client & customer support
Experience that goes beyond a job description.
Two workstreams from my time with TSJ Investments: sourcing off-market real estate opportunities, and opening the door with a new corporate marketing partner.
From property research to acquisition opportunity
Real estate business developmentTSJ Investments needed a steady stream of vetted off-market property leads for its acquisitions team. I picked up Crexi quickly and used it to research potential properties, then verified and organized the details before looping in the right owner or prospect.
Qualified opportunities were handed off to the acquisitions team along with organized CRM records, keeping the pipeline something the team could actually act on rather than a folder of unverified leads.
First day. First deal.
B2B marketing outreachAlongside real estate research, I supported TSJ's B2B outreach to corporate marketing contacts. During my first day on this workstream, I connected with a marketing decision-maker and closed a marketing partnership with O'Reilly Auto Parts.
A look at real projects.
Recent AI video ads, graphics, and campaign work produced for Revitalize Hydration & Wellness and Summit Travels Mississippi.
Photo-to-video AI ad
A still product photo turned into a moving AI video ad using HeyGen and Flow.
Revitalize Hydration & Wellness ad
Short-form vertical video ad produced for social media.
Campaign posting reel
Short-form video prepared for scheduled posting and campaign testing.
Weekly promo video
Recurring weekly content produced for Revitalize Hydration & Wellness.
New service announcement
Short video announcing a new teeth whitening service add-on.
Appointment reminder content
Pre-appointment reminder video created for client engagement.
Heat exhaustion education post
Informational carousel graphic on heat exhaustion symptoms and care.
"Hello, Friday" engagement post
Weekly branded post designed to build community engagement.
Follower milestone giveaway
Progress-tracker graphic built to drive shares toward a follower goal.
Teeth whitening service graphic
Branded static graphic launching a new add-on service.
Summit Travels Mississippi post
Branded weekend engagement post for a Mississippi travel agency.
What clients are saying
A collage of real messages from clients and team leads.
A modern, AI-powered toolkit.
A track record across real estate, wellness, and travel.
Social Media Manager & AI Content Creator
Created AI video ads, graphics, giveaways, and short-form videos for wellness and travel businesses. Managed Facebook pages, Messenger inquiries, and customer engagement.
Lead Generation & Data Enrichment Specialist
Built targeted prospect lists, performed research, verified ecommerce businesses, and maintained organized datasets for outreach campaigns.
Real Estate Business Development Representative
Led B2B outreach to corporate decision-makers, supported real estate research and prospect data enrichment, and maintained accurate CRM pipelines. Produced AI-generated real estate marketing videos.
Lead Verification & Cold Calling Specialist
Completed a high volume of outbound cold calls to verify and qualify prospects, updated CRM records, and maintained follow-up pipelines.
Marketing Head
Managed social media, graphics, video editing, customer support, reporting, and research, building the marketing function from the ground up.
What clients are saying.
"I'm so very proud of you. I had the marketing manager from O'Reilly Auto Parts reach out to me tonight. Thank you for a great first day. Look forward to many more."
"You have grown in the tasks already and you will grow even more. You have so much to give in the VA world, and I look forward to having you a part of the team long term."
"Thank you so much, Rochelle, it looks absolutely amazing. I appreciate the attention to detail. I am really excited for the next chapter of your role to start."
"You are more than welcome. You have truly shown yourself. This is only the start, and I see a big future for you."
Reliable in the small things, ambitious about the big ones.
Reliable
Consistent, on time, accountable.
Detail-oriented
Nothing slips through the cracks.
Problem solver
I find the fix, not just the task.
Clear communicator
Regular updates, no guesswork.
Adaptable
New tools and systems, picked up fast.
Everything above, in one document.
A full breakdown of my experience, skills, and achievements, ready to share with your team.
Let's build something great together.
Have a role to fill, a campaign to launch, or a pipeline that needs cleaning up? Tell me about it, I usually reply within a day.